Domino's Stock Rises as U.S. Sales Exceed Expectations
Domino's Pizza shares surged after the company released fourth-quarter 2025 financial results that surpassed market expectations for U.S. growth. The world’s largest pizza chain reported a 3.7% increase in U.S. same-store sales for the final quarter of the year, outperforming analyst estimates of 3.47%.
This performance was driven by a focused "Hungry for MORE" strategy, which emphasized value-driven promotions and a significant expansion of the brand's digital reach. Total revenue for the quarter reached $1.54 billion, a 6.4% increase compared to the previous year, while the company’s global retail sales grew by 4.9%.
Strategic investments in the Domino’s Rewards loyalty program proved critical. The program ended 2025 with 37.3 million active users, representing a nearly 20% increase in membership over the year. Management highlighted that the program is effectively capturing "light users" and carryout customers, creating a consistent sales flywheel.
Operational efficiency also remained a core focus throughout the year. The company successfully rolled out 1,600 automated dough-stretching machines across the U.S. and reduced average delivery times by two minutes. These improvements supported a 31.2% jump in annual free cash flow, which reached $671.5 million.
In response to this strong cash position, the Board of Directors approved a 15% increase in the quarterly dividend to $1.99 per share. The company also demonstrated shareholder commitment by repurchasing $354.7 million in common stock during fiscal 2025.
Looking ahead to 2026, Domino's expects to further increase its market share within a growing U.S. pizza category. The chain plans to launch a completely revamped e-commerce site and expand its presence on third-party aggregators like DoorDash.
While international same-store sales growth saw a more modest increase of 0.7% in the fourth quarter, the company maintained its long-term expansion goals. Domino's added 776 net new stores globally in 2025, bringing its total footprint to over 22,100 locations across 90 markets.
Management remains optimistic about the sector’s resilience. Despite broader economic pressures, the pizza category has maintained a steady growth rate of 1% to 2% annually. Domino's aims to leverage its scale and value advantages to double its retail sales in the coming years.