India Sotheby’s International Realty (India SIR) has officially entered a joint venture with London-based Interiors with Art (IWA) to launch a specialized design and architecture consultancy. This strategic alliance targets India’s surging population of High Net Worth Individuals (HNIs) and Ultra-High Net Worth Individuals (UHNIs) who are increasingly seeking globally benchmarked, turnkey residential solutions. The partnership arrives as the Indian luxury housing sector shifts from volume-based growth to a focus on "experience-led" value. The market is maturing rapidly, with premium housing expected to account for 40% of all new residential launches by the end of 2026. This move allows India SIR to provide end-to-end services beyond property transactions, covering bespoke interiors and architectural excellence. Market data for February 2026 highlights a resilient appetite for high-end assets despite global economic headwinds. Recent surveys indicate that 67% of India’s wealthy remain bullish on the country’s growth story, with 72% expecting GDP to maintain a steady 6-7% range. Physical real estate remains a cornerstone of these portfolios, with 64% of affluent investors maintaining or increasing their property allocations this year. The demand for luxury is now spreading beyond traditional hubs like Mumbai and Delhi-NCR. Major transaction activity is currently concentrated in Gurugram, which hosted 87% of luxury launches in late 2025, alongside emerging high-growth zones in Hyderabad, Bengaluru, and lifestyle destinations like Goa. Annual residential price appreciation in these prime corridors is projected to hold steady between 5% and 10%. The collaboration with IWA brings over 24 years of experience serving royal families and global billionaires to the Indian market. This expertise addresses a critical trend where 60% of buyers now prioritize wellness amenities, privacy-centric layouts, and "service-led" living over sheer square footage. On the investment front, the luxury segment is outperforming the broader market. The Sotheby’s network reported a massive USD 157 billion in transaction volume globally in the last fiscal year, reflecting the strength of the brand. In India, the luxury residential market is forecasted to grow at a compound annual rate of over 6%, potentially reaching a value of USD 44.82 billion by the early 2030s. Wealthy buyers are also moving toward professionalization, with 20% now using specialized advisors for their property decisions. By integrating IWA’s architectural consultancy, India SIR positions itself to capture this demand for "wealth-preservation" assets that offer both aesthetic superiority and long-term capital stability.