Marico is aggressively pivoting toward a premium, digital-first future, marked by two major acquisitions and a robust quarterly performance. The FMCG giant recently moved to acquire a 75% stake in the Vietnamese beauty firm Skinetiq for approximately 261.6 crore. This transaction, based on an equity valuation of 350 crore, allows Marico to dominate a high-growth market where digital channels now drive nearly 50% of beauty consumption. Skinetiq reported a revenue of 152 crore for the 2025 calendar year with healthy EBITDA margins in the mid-twenties. The deal includes the science-backed skincare brand Candid and exclusive distribution rights for the luxury clinical brand Murad in Vietnam. Marico retains the option to acquire the remaining 25% stake after the 2028 fiscal year. In the domestic market, Marico has solidified its wellness portfolio by acquiring a 60% stake in the plant-based nutrition brand Cosmix for 225.67 crore. Cosmix has scaled rapidly, achieving an annualized revenue run rate of approximately 100 crore by early 2026. This follows the 226 crore acquisition of gourmet popcorn brand 4700BC, reflecting a clear strategy to have food and premium personal care contribute 25% of India revenues by 2028. Financial performance remains strong, with the company reporting a 13.3% year-on-year increase in consolidated profit to 460 crore for the December quarter. Revenue from operations surged by 26.6% to reach 3,537 crore. This growth was fueled by an 8% underlying volume growth in the India business and a 21% constant currency growth in international markets. Despite these gains, operating margins faced some pressure. The EBITDA margin compressed to 16.7% due to higher material costs and a 15% increase in advertising and promotion spending. However, a 30% correction in copra prices from recent peaks has offered sequential relief to gross margins. The company's stock reflects this steady trajectory, trading near 755 with a market capitalization of approximately 98,000 crore. Marico's international business, which now accounts for about 25% of group revenue, saw broad-based double-digit growth across most territories, with Vietnam and South Africa showing particularly strong rebounds. Leadership remains focused on a long-term roadmap to double overall revenue to 20,000 crore by 2030. The current strategy prioritizes "building to last" by partnering with original founders of digital brands to scale high-growth nutrition and wellness platforms through Marico's extensive distribution and logistics network.