Morgan Stanley Initiates Coverage on Meesho **Morgan Stanley** has officially initiated coverage on Meesho with an **Equal-Weight** rating. The firm established a price target of **Rs 169**, signaling a neutral stance on the stock's immediate upside potential. The investment bank acknowledges Meesho’s dominant leadership in the Indian **value e-commerce** segment. While the company demonstrates impressive scale and robust growth prospects, the current valuation is described as "full" following a significant recent rally in the shares. Profitability remains a primary long-term concern for analysts. Despite the company’s expanding footprint, Morgan Stanley expects consistent bottom-line profits to be **several years away**. Monetization efforts are categorized as being in the **early stages**. Investors are advised to monitor how effectively the platform converts its high volume of low-ticket transactions into sustainable revenue streams relative to its current market pricing.