Kolkata-based real estate leader Srijan Group has officially entered the organized fashion retail sector. This strategic move marks a significant diversification for the group, shifting focus toward India’s rapidly expanding consumption and apparel markets. The company has launched its new retail vertical under the brand Srijan Style. This venture is backed by a committed initial investment of over 500 crore rupees, which will be deployed over the next 3 to 4 years. The funding for this expansion is being managed entirely through internal accruals. Srijan Style aims to establish itself as a national chain with a primary focus on Tier 2, Tier 3, and Tier 4 markets. These regions are currently witnessing a surge in disposable income and a growing demand for formal retail experiences. The group is positioning the brand as a family destination, focusing on high-efficiency retail formats and affordable fashion. The immediate rollout plan is aggressive. The company intends to open 10 stores within the first quarter of the year. By the end of the 2026-27 fiscal year, the goal is to reach a total of 50 operational stores. The initial phase of growth is concentrated in Eastern India, with a flagship store planned for Gariahat in South Kolkata. Additional outlets are scheduled for West Bengal locations, including Asansol, Serampore, and Sodepur. In the long term, the group envisions a massive pan-India footprint of 1,000 stores. Each outlet will average approximately 8,000 square feet to optimize inventory and store-level profitability. The merchandise strategy targets high-volume categories. Product pricing is set between 99 and 1,999 rupees, with the majority of items priced below 999 rupees. This approach aims to capture the value-conscious segment of the Indian apparel market. The move comes at a time of significant growth for the industry. The Indian apparel retail market is projected to reach approximately 108 billion dollars by the end of 2026. Experts indicate that organized value fashion currently accounts for 15 percent of the market, with expectations to grow to 35 percent by 2030. Srijan Group’s expansion follows other major corporate milestones. The group recently finalized a 670 crore rupee acquisition of a technology park and land parcel in Kolkata from DLF. This highlights the company's dual strategy of strengthening its real estate portfolio while aggressively pursuing new revenue streams in the retail economy. This video provides an in-depth analysis of the current trends in the Indian fashion retail market. [Market update: Srijan Group enters fashion retail](https://www.youtube.com/watch?v=jHRdGvVdgHI) http://googleusercontent.com/youtube_content/0