Strive Asset Management Acquires MAGA ETF
Market Brief: Truth Social ETF Expansion
Yorkville America Equities LLC has accelerated its push into values-aligned investing with the strategic acquisition of the **Point Bridge America First ETF (MAGA)**. This move, announced in February 2026, marks the second major consolidation for the Truth Social ETF franchise this year, following the January agreement to acquire the **God Bless America ETF (YALL)**.
These acquisitions are part of a broader reorganization aimed at integrating "America First" investment strategies under the **Truth.Fi** fintech brand. Upon completion of the regulatory process in the second quarter of 2026, the funds will be rebranded as the **Truth Social America First ETF** and the **Truth Social God Bless America ETF**, respectively.
Asset Impact and Fund Performance
The acquisitions provide a significant boost to Yorkville’s managed assets. The God Bless America ETF currently holds approximately **$102 million** in assets under management (AUM), while the Point Bridge America First ETF contributes roughly **$32 million**.
Market performance for these funds remains a key focus for investors:
* **MAGA** is currently trading near **$55.82**, having gained approximately **4.1%** year-to-date. It maintains a **0.72%** expense ratio and primarily targets mid-cap value companies that align with conservative domestic priorities.
* **YALL** is trading at approximately **$44.15** with a net expense ratio of **0.65%**. The fund has demonstrated resilience in the large-blend category, posting a **14.2%** return over the past year.
Strategic Outlook
The Truth Social ETF franchise is positioning itself to capture the growing demand for politically and socially thematic investments. Beyond equities, Yorkville is actively diversifying its product suite, having filed registration statements earlier this month for two new digital asset ETFs focused on the cryptocurrency market.
Under the new structure, Yorkville America Equities will serve as the primary investment adviser. However, to ensure continuity in strategy, the original sub-advisers—Curran Financial Partners for YALL and Point Bridge Capital for MAGA—will continue to oversee day-to-day portfolio management.
This consolidation comes at a time when active ETFs are gaining massive traction. In early 2026, active fund inflows have already neared **$400 billion** globally, as investors increasingly seek professional management and thematic precision over traditional passive indexing.