UBS has revised EBITDA estimates downward for Zomato-owned Eternal and Swiggy, citing intensifying competition within the quick commerce sector. Heightened rivalry is driving broader discounting strategies, which are expected to delay margin recovery across the industry. Aggressive pricing maneuvers by Amazon and Zepto have shifted the projected breakeven timeline for Blinkit to FY27. Similarly, these competitive pressures are weakening Instamart’s margins in the near term. While immediate profitability faces headwinds, the long-term growth outlook for the quick commerce segment remains intact. Analysts indicate that current market share battles are prioritizing scale over immediate bottom-line performance.