Yaap Digital has officially launched its Initial Public Offering today, February 25, 2026, marking a significant entry into the NSE SME platform. The company seeks to raise 80.11 crore through a fresh issue of 55.25 lakh equity shares. The price band is set between 138 and 145 per share. The issue is open for subscription until February 27. Retail investors can participate with a minimum lot size of 1,000 shares, requiring a base investment of 2,90,000 at the upper price limit. Following the bidding process, the basis of allotment is expected to be finalized on March 2, with the official listing on the NSE Emerge platform scheduled for March 5. Investor interest is bolstered by the presence of marquee names. Ace investors Mukul Agrawal and Sunil Singhania, through the India Ahead Venture Fund, secured minority stakes prior to the launch. Each investor holds approximately 4.68% of the company, signaling high institutional confidence in Yaap’s data and AI-led marketing model. Financially, the company has demonstrated a strong upward trajectory. Revenue from operations reached 152.54 crore in FY25, up from 112.55 crore the previous year. For the nine-month period ending December 2025, the company reported a total income of 91.42 crore and a profit after tax of 9.21 crore. Key performance indicators are robust, with a Return on Equity (ROE) of 74.11% and a Return on Capital Employed (ROCE) of 45.07% for the last full fiscal year. The capital raised is earmarked for strategic expansion and infrastructure. Specifically, 34 crore is allocated for the acquisition of GoZoop Online Private Limited, a move aimed at consolidating market share. Additionally, 4.01 crore will fund the establishment of a specialized AI-led short-form content production hub to capitalize on the surge in digital consumption. Remaining funds will address incremental working capital and general corporate purposes. Yaap Digital operates across India, the UAE, and Singapore, positioning itself as an "AI-first" agency. It services over 90 major clients across the BFSI, FMCG, and technology sectors. The company’s growth coincides with a broader shift in the Indian digital advertising market, which is projected to grow by 15% to reach 56,400 crore in FY2026. This momentum is driven by the rise of 806 million internet users and an increasing corporate shift toward ROI-measurable, technology-enabled marketing strategies.